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Let’s Play helps provide kids and families with the tools, places and inspiration to make active play a daily priority. Many kids aren’t given adequate opportunity to burn the calories they consume through daily physical activity. By providing underserved communities with safe, accessible playgrounds and sports equipment, we’re making play possible for more kids and doing our part to help eliminate the play deficit. 

Why Play is Important

Active play has been proven to help kids develop physically, socially and cognitively, yet today’s kids have less time and fewer opportunities to play than any previous generation. Read on to understand the benefits of play.

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Meet Our Play Ambassadors

Play Ambassadors are a combination of parent bloggers who know the secret to making sure their routines include play and health & fitness experts with unique insights for helping bring balance to the lives of growing kids. They have tips for everyday scenarios in which parents can make sure their children are stretching their limbs and stretching their imaginations!

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Past Playground Projects and Grant Recipients

In partnership with the nonprofit organizations KaBOOM! and Good Sports, Let’s Play is working to eliminate the ‘play deficit’ by building and improving play spaces and providing grants for athletic equipment and gear. Check out stories from grant recipients, contest winners and volunteers to see how we’re making play happen nationwide.

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